Freely started because women struggle when buying underwear. It is difficult to find a style that fits you. Everything is too structured, full of lace or in sizes that doesn't fit your body. The time when you put your underwear on daily is sometimes very boring. We believe it is a moment only for you and where what you choose to wear is 100% for you, to feel beautiful and to feel comfortable. To have that moment, we created Freely as a first layer of clothing that you can feel like putting on every day, feeling the softness of its fabrics. A moment where you can feel totally yourself.
Our vision is that many women can feel themselves when using Freely and that, through this choice, they feel more authentic and happier with who they are.
Thanks for being here and for trusting us.